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Conscious Consumer

Wake up from unconscious consumerism. Let's create a consumer culture in which our consumption choices consider the planet, people, and other animals as well as our deeper needs.

What is a conscious consumer?

Consumer choices impact the planet, people, and other animals. In a mass consumer culture, we're often disconnected from a product's creation and disposal and don't even realize when it has a negative impact.

A conscious consumer considers why they purchase a product, where their product is from, and who or what is harmed by that product.

In doing this, we can make more conscious choices that do less harm and act as an extension of our values. These choices then create a feedback loop to influence change in harmful systems.

Kitchen items
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What is the consumer problem?

Let’s be clear, we need to consume foods and goods to survive—this is part of our natural interaction with the environment and with each other. And, our modern economies are built on the production and trade of goods.

The problem is not that we consume. And the solution is not that we halt production and stop consuming entirely…it’s much more nuanced and complicated than that!

The problem is that we consume without being aware—as individuals and as societies—of the negative impact that many products have. When we become conscious of negative impacts, we become empowered to make positive change.

Start getting conscious

Conscious Consumer focuses on physical items we consume in our body, on our body, and around our body. As we become more conscious of why we consume what we do and what impact our choices have, we can make choices that do more good and less harm.

Culture

Consider why we consume what we do and the influence culture has on us.

Impacts

Learn about who unconscious consumption affects beyond ourselves.

Solutions

Explore how we can consume more consciously individually and culturally.