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Conscious Consumer

A project born out of frustration and love that examines consumer culture and its impact on the planet, people, other animals, and ourselves. It’s time to wake up from unconscious consumerism.


What does it mean to be a conscious consumer?

A conscious consumer considers why they purchase a product, the impact that it has on the planet and on others, and how to make choices that do the least harm. 

Being a conscious consumer is a process, not a finish line. Staying conscious requires curiosity, continual learning, and patience.


Warning: This process may bring your actions into greater alignment with your values and leave you feeling empowered! It may also lead to moments of overwhelm and exasperation. That is all part of conscious consumerism.

What's the problem?

We need to consume foods and goods to survive—this is part of our natural interaction with the environment and with each other. And, our modern economies are built on the production and trade of goods.

The problem is not that we consume, and the solution is not that we halt production and stop consuming entirely…it’s much more nuanced and complicated than that.

The problem is that we consume without an awareness—as individuals and as societies—of the negative impact that many products have.


Sometimes, we’re not even in touch with why we’re consuming what we consume. When we become conscious of why we consume and the impacts of what we consume, we are in a position to bring positive change.

What are we doing here?

...on this site, at least

This site takes a look at the physical items consumed in bodies, on bodies, and around bodies (but you can apply many of the themes to how we consume information and media, etc.). It aims to provide a deeper understanding of three main areas...


Why we consume what we do and the influence culture has on us.


Who, what, and where unconscious consumption affects.


How we can consume more consciously individually and culturally.

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